How do Google Ads work?
Getting your shop on the first page of Google search results for relevant keywords might boost your revenue. The typical way to achieve this is search engine optimisation (SEO). But SEO is a process that requires work, and it can take a while until you see the results. If you are searching for an easier and quicker way to get at the top of the search result pages, Google Ads is the way to go. For these paid ads you can define certain keywords. If you run for instance a shop for basketball jerseys, you can use the keyword “Chicago Bulls jersey”. If customers then search for this on Google, they could see your ad. You can link these ads directly to specific products or other pages in your shop, so that the customer ends up exactly where you want him to.
In advertising, marketers are always concerned about waste. This means for instance that ads are shown to people who are not interested in your products or who do not have the intention of buying something. With Google Ads these effects can be minimised. By booking ads for certain keywords you can make sure that the right people see them. Google also allows you to define goals for your ads. A goal could be that you want to get people to visit your shop. In this case you can determine that you are paying ads per click – so whenever someone clicks the ads and visits your shop through that, you pay a certain amount of money.
You can start placing your ads right away. To use the full potential of Google Ads, however, you need to delve into this topic deeply. There is a plethora of settings and options at your disposal.
Become more successful with Clever Google Ads & Shopping
In the ePages app store, you can find the app Clever Google Ads & Shopping. Thanks to state-of-the-art technology, you can place your campaigns on the Google Ads search network in just 5 simple steps. There is no work needed from your side – Clever Google Ads & Shopping will create the ads for you.
To make you as successful as possible, Clever Google Ads & Shopping connects to your shop and takes information from all your categories and products to automatically generate Google Ads campaigns on three levels:
- Search campaigns: By this your ads can be seen by customers as they search on Google. Clever Google Ads & Shopping creates all the necessary keywords for you.
- Display campaigns: The app creates a set of banners and ads at no cost targeting people likely to be interested in your products.
- Shopping campaigns: Clever Google Ads & Shopping helps you increase the quality of your leads by featuring product information directly in your ads – for instance product pictures or the price.
After the campaign creation, Clever Google Ads & Shopping will start optimising your campaigns. The app adjusts bids with algorithms to ensure the best results. The spend on Google AdWords depends on your business and industry. Clever Google Ads & Shopping recommends starting with around $15 per day.
With the guarantee of a Premier Google Partner
Clever Google Ads & Shopping is a Premier Google Partner, which gives you access to their team of Google Ads Certified Experts. To earn a Google Premier Partner badge, a company needs to meet Google’s highest standards and criteria. This is what Clever Google Ads & Shopping is doing by managing a large customer base while maintaining a very high level of quality in Google Ads campaigns creation and optimisation.