Information for merchants: Changes to the eBay policies

by Kristof Maletzke, 29.11.17

With the ePages shop software, retailers can sell via their own online shop as well as through marketplaces like eBay. Changes to the eBay policies now require merchants to review their eBay listings.

As part of a multi-channel strategy, eBay is one of the most attractive channels for online merchants. One of the big advantages of the platform: According to current figures, it has 168 million active customers worldwide. Due to this, merchants who sell their products on eBay can reach a huge audience.

To make selling on eBay easy and consistent, there are several guidelines online merchants must follow. eBay is now updating some of these rules.

External links

Links that direct customers to a site other than eBay are only permitted from approved domains as long as they link to:

  • Information on delivery services
  • Product videos, e.g. reviews, product demonstrations or installation
  • Other legally required information

As far as the use of links is concerned, it does not matter if it’s a clickable link or just the URL. These rules apply not only to your offer pages, but also to your seller profile page.

Some merchants include small images in their eBay listings. If a user then clicks on them a larger version of the image opens in a new tab. If the image is in this case on a different server – not on the eBay platform – this can also be problematic. eBay advises to upload all images to the eBay image service, so they are displayed correctly on mobile devices.

For more information about using links, see the eBay Help Center.

Contact information

On eBay, contact information in item descriptions, images and eBay Shops is prohibited.

For example, you may not include your phone number in the item description or your e-mail address in a picture. Contact information may only be provided through the Business Seller Information on eBay.

Opening links in a new browser tab

To ensure that links contained in the item descriptions continue to work in the future, they must contain the HTML attribute target = “_ blank”. This opens these links in a new browser tab.

Here is an example of a link that contains this attribute:

<a href=”” target=”_blank”></a>

We encourage you to review your eBay listings and other sites on eBay and to ensure that you do not violate the rules.

About the author

is Communications Manager at ePages.

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