Ask any online business owner what their biggest challenge, and desire, is, and they will tell you it is driving more targeted traffic to their online stores. Increased, on target traffic means higher sales conversations and higher sales conversations is more money in the bank. At the end of the day, no store can create sustainable growth and profits without optimizing its traffic flow. However, finding cost-effective ways to drive targeted traffic to your store can seem like trying to find a needle in a stack of needles.
The leading, and most popular, paid traffic sources include Facebook and Google AdWords, the latter allowing you to advertise through their affiliate AdSense program and through Google Search. The key to getting the best results, i.e. the most targeted traffic through this platform, is to optimise by setting up effective campaign structures, doing keyword research and a/b testing ad options all while constantly monitoring your budgets, your bids and your conversions. Something Yariv Dror, StoreYa’s CEO explains below:
This can be very time consuming and costly for a small business owner, who feel they are faced with two choices, doing their best to optimise it themselves or hiring a costly professional. This is where StoreYa comes into play.
StoreYa understands what it takes to get targeted traffic, as well as the budget restrictions that many new ecommerce online stores face. After years of working closely with over 150,000 merchants, they developed Traffic Booster, a cost-effective and optimised app that drives high-quality traffic to your site.
Traffic Booster is developed and run by a team with experience managing over $10M on Google AdWords, Facebook Ads and other media buying networks. StoreYa developers have spent months optimizing a cost-effective algorithm that gives the ads that they create for stores a head-start on the competition.
An algorithm that optimises ads faster than the normal person could by giving them live analysis and insights on the ads they have created. As a result, after just two or three months, the Traffic Booster knows how to send you tons of targeted shoppers that are looking for your products.
How Traffic Booster works
First their expert marketing team creates personalised campaigns for each business on the largest ad-networks, like Google AdWords, Bing, and more.
Then their algorithm kicks in – optimizing in real time the bids and matching the keywords and ads with the most relevant pages on your site – all in order to get the most effective campaigns at any given moment.
The results? The lowest price per click in order to help your company achieve your traffic and sales goals for one price.
Advantages of using Traffic Booster
- It drives only relevant customers interested in the products you are selling.
- Its algorithm was designed to get you relevant traffic from day one.
- It provides real time bidding, finds the most cost effective bid for your campaigns at any given time.
- It drives Geo traffic targeted to the countries you ship to.
- It makes real time adjustments of the keywords, ads and the most relevant category or product page at your store to the search queries seek on Google.
- It learns and is dynamically and constantly using the most suitable advertising method for your store.
You can read more about how Traffic Booster works by reading their article The Traffic Booster and its ‘Secret Sauce’.
Traffic Booster is now available in our App Store
To use Traffic Booster for your shop, visit the ePages App Store in your shop’s administration area. Select Apps & Themes and then App Store. Traffic Booster needs to be available in the package you chose at your provider.