5 tips for Holiday season sales

by Kristof Maletzke, 31.10.16

The busiest time of the sales year is starting now. We give you our five best tips to get your shop ready for the Christmas season.

1. Design and content

By this, we do not mean adding Christmas trees and flashing lights to your online shop. You should rather revise your shop and adapt it with encouraging, upbeat content for the most important milestone dates: Black Friday, Cyber Monday, Christmas, and New Year.  Above all, shoppers respond best to content that celebrates the products, ties these to festivities and gives a sense of why the recipient will be delighted with them.

2. Promotions

Seasonal promotions are a must these days.  A great way to boost your sales is adding a virtual Christmas calendar. Find out the last day someone can make a purchase in your shop to receive the item just in time — for Christmas, this could be for instance the 20th of December.  You can create a countdown for that date, each day offering special price or product combination promotion.  These can be advertised or announced on social networks such as Facebook and Twitter. This will not only encourage a direct sale – but also create engagement and repeat visits from shoppers curious to see what the next promotion will be.

3. Cross-selling

Cross-selling is a great way to capitalise on seasonal shopping demand, and the tendency for many people to spend a bit more than usual at Christmas.  On an online shop, set up complimentary products that you wish to be shown alongside certain products. For example, if you are selling china teacups, you could also suggest some nice teapots to match. Your ePages shop features automatic cross-selling, that can take care of this process for you, and can totally transform average customer spend as a result.

4. Gift cards

Gift cards are essential to offer this time of the year.  Maybe your customers know that their friend or loved one really wants something from your shop, but they are not sure themselves which product to purchase. That is when gift cards can save the day. By promoting smaller value giftcards all around your store, for say $5, $10, and $20 dollars, you can make sure that no one leaves your shop empty-handed.

5. Packaging

Everyone knows that wrapping all the Holiday gifts is a real chore – particularly if you have an extended family.  Hence, gift-wrapping your products can really differentiate your store from your competitors – especially for time-strapped shoppers.  You can offer this service for free, or charge a small fee to cover costs. If it is a free value-add, be sure to shout loudly about this on your website pages.

About the author

is Communications Manager at ePages.

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