Shopial: Everything for your Facebook shop

by Kristof Maletzke, 05.10.16

With 1.71 billion monthly active users, Facebook is an extremely attractive option for distributing your products and bringing attention to your online shop. The easy to use Shopial app not only lets you open your Facebook shop. You can also create highly converting ad campaigns in seconds.

More than 10 years ago, social media became a force to reckon with on the web. The concept of creating your own profile and connecting with your friends became extremely popular due to platforms such as MySpace and Facebook. Since then, the term social commerce got more and more important. Now, business owners can use the power of social media to grow their customer base, keep their fans informed about new products and answer support requests. Online merchants are even able to present all of their products on social networks—  using it as a new sales channel.

With your ePages shop, you can show your products on your Facebook page without any additional tools. If you want to delve more deeply into social commerce, there is a great app for that available in the ePages App Store.

Shopial is a powerful social e-commerce solution offering shop owners the ability to set up a Facebook shop. All relevant changes you make to your ePages shop will automatically sync to Facebook. More than 165,000 businesses already use Shopial’s solution—listing 24 million products.

Benefits of the Shopial Facebook shop for your business

The Shopial solution offers a wide range of benefits for you as a merchant:

  • Reach your customers where they already spend a lot of their time – on Facebook.
  • By creating your Facebook shop you benefit from increased brand recognition.
  • Shopial offers you a variety of templates for your Facebook shop, which can be fully customised.
  • You are able to check the success of your Facebook shop with the analytics feature Shopial is offering. No worries – everything is easy to understand, even for merchants who are not very tech-savvy.
  • Customers can use the search box in your Facebook shop to find the right product or even search by categories.
  • All products can be bookmarked by the customer and can be saved on their wish lists.
  • Shopial is available in 7 languages, and new languages are added over time. The language of the Facebook shop is determined by the language the customer is speaking.
Your Facebook shop could look like this

Your Facebook shop could look like this

Advertising campaigns with Shopial

But that is not everything Shopial is offering: You can also create advertising campaigns on Facebook. For merchants who are not familiar with this topic, it can be quite challenging to create great ads, tracking the conversion of these campaigns and adjusting them for maximum exposure.

Luckily Shopial, makes this very easy with their 1-click solution. You simply have to click  “Promote” on the products you want to advertise. Shopial then creates the editable design (or you can upload your own), takes care of targeting and even optimises your ad automatically. Then you can adjust the audience reach and the amount of money you want to spend for the campaign.

The success of your ad is displayed in easy-to-read reports, showing stats such as clicks, reach and also the visits your Facebook page received due to the campaign. You can also compare the results with other campaigns to see what worked best.

To see how easy it actually is to create ads with Shopial, you can read their article Guide to managing your ads.

Free one-on-one consulting with a Shopial expert

To kickstart your social commerce efforts and to make sure you get the most out of it, Shopial even offers you free one-on-one consulting session with a marketing expert. There you can get tips on best practices, conversion optimisation and achieving a broader reach for your Facebook shop.

Shopial is available in our App Store

To use Shopial for your shop, visit the ePages App Store in your shop’s administration area. Select Apps & Themes and then App Store. Shopial needs to be available in the package you chose at your provider.

About the author

is Communications Manager at ePages.

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