The product detail page is an essential element for the success of your eShop. It provides your customers with the important information they need for making purchasing decisions. With ePages version 6.14, we have made fundamental changes to the design of the product detail page and now present you with seven new layouts to choose from. In addition, there are a host of additional changes that improve the user-friendliness of the shop. Version 6.14 will be released end of June 2012.
Our top priority during the conception and design of the new layout options was to answer the following question: how can we increase the conversion rate for ePages merchants by redesigning the product detail page? Or to put it another way: how should the page look so that customers will purchase more? The answer was to make improvements to the design and layout of our eShops – these changes will be enabled in your eShop with version 6.14
The following presents an overview of the most important changes. Want to see some screenshots? Then scroll to the bottom of this article.
Seven new layouts
Currently, you can select from seven different layouts for the product detail page. In future, these will be replaced by seven new ones.
If you want some time to get used to the new layouts, it’s no problem – in the six-month transition, you can decide for yourself whether you would like to use one of the new layouts or if you would prefer to use one of the old ones. However, with version 6.15.0, the old layouts will then no longer be available.
Highlighting the “Add to basket” button
The “Add to basket” button is one of the most important elements of your eShop. With version 6.14, this button is now displayed more prominently:
– The “Add to basket” button is now located higher on the page, which makes it more visible.
– We have also made it slightly larger.
– It is now located in its own box together with the specification of the price.
Product information on tabs
All relevant product information can now be shown in tabs. This increases the clarity enormously and the user no longer needs to scroll down to display additional information.
You can also create your own tabs on the product detail page. This enables you to offer the user any additional information you would like about the product. Elements such as images and even videos can be placed on these tabs.
Here are several examples of product information that you can soon have displayed on tabs:
– Test reports
– Technical information
– Press releases
– Frequently asked questions
– Product reviews by users
Displaying the stock level
When displaying the stock level of a product, you can now also have the actual quantity in stock be displayed (instead of the standard “traffic light” icon). Many merchants only use the management of the stock level for internal purposes and do not want this information to be displayed to users. In this case, the availability of a product can now also be hidden.
– Links such as “Add to shopping list” and “Compare” are displayed in two columns for more clarity.
– Some of the text elements have been shortened. “Product is in stock” has now been changed to “In stock”. A small change, but one which ensures just a little more clarity.
(click to enlarge)