Banish these seven bad habits from your apparel photography workflow

by Thomas Kragelund (Pixelz), 19.10.16

The e-commerce industry changes constantly. However, although trends come and go with each season, there are a few things that must remain the same—especially in apparel photography. In this post, we will identify seven big mistakes that many product photographers make and discuss how to avoid them to create stunning inventory images!

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Sizes for apparel in your online shop

by Kristof Maletzke, 17.10.16

You are selling clothing in your online shop? In this article, you can learn how to help your customers with finding the right size and how to reduce your return rate in the process.

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Make your online shop unique

by Kristof Maletzke, 14.10.16

By being creative and engineering uniqueness, you can stand out from your competitors and make a long-lasting impression with consumers.

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Shopial: Everything for your Facebook shop

by Kristof Maletzke, 05.10.16

With 1.71 billion monthly active users, Facebook is an extremely attractive option for distributing your products and bringing attention to your online shop. The easy to use Shopial app not only lets you open your Facebook shop. You can also create highly converting ad campaigns in seconds.

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Smart tips and tools to analyze your competitors

by Noemí Casas, 29.09.16

Knowing your competitors is not only a matter of inspiration for your business. Whether you are starting a new venture or simply reviewing your current online shop, checking on your competitors is a must. A quick search into your competitors, who they are and what their strengths and weaknesses are will help you having a better understanding of your market, as well as of your product proposition and profit. In this article we will give you some tips and tools on how to research and gather data from your competition, while developing market intelligence for your online business.

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Turn your WordPress site into an online shop

by Kristof Maletzke, 28.09.16

Selling directly from your WordPress site or blog has just become much easier: With the new ePages plugin for WordPress, you can easily turn your site into an online shop.

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Essential SEO Tips for Shop Owners (Part I)

by Kasia Perzyńska (Positionly), 27.09.16

SEO is an essential part of attracting traffic at the first stage of a buyer’s journey. It targets new people who are completely unfamiliar with your product or service and gives them a chance to get to know your brand.

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3 tips to focus your marketing efforts and attract more customers

by Katrina Douglas, 26.09.16

As a business owner it’s so easy to be pulled in multiple directions and spend time doing things that don’t generate sales or accelerate the growth of your business.

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Link tips for online merchants (September 2016)

by Kristof Maletzke, 26.09.16

The Internet is a huge universe filled with interesting and inspiring content. In this new series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.

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Chat support via Userlike, Zendesk und Smartsupp: How to make your customers happy

by Kristof Maletzke, 22.09.16

Offering a live chat in your shop is an easy way for your customers to get in touch with you. But there are some standards you should keep in mind for this type of communication.

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