For online merchants, a good search function is essential. When customers visit your shop, the first thing many of them do is enter a search term rather than clicking through categories or following links.
When you are selling online, there’s a huge variety of channels to promote your business. There’s not only your online shop but also many other channels, such as marketplaces. In this article, we explain the benefits of selling though marketplaces and product portals as well as the possibilities of this from your ePages shop.
The do-it-yourself trend continues and you too can profit from it in your shop. Customisable products enable your customers to adapt products themselves and create anything from T-shirts to mugs with their own designs.
One of the biggest challenges in e-commerce is turning visitors into customers. Even if the traffic into your shop is pretty significant it is important to make sure that your shop is well optimised for conversion. In this article, we give you some tips on how to improve the user experience during the purchasing process.
An online shop provides a great showroom for potential customers to find you and get to know your business, but selling online involves much more than offering just a couple of products or services. Here are the top eight rules to help you on your way.
In our new "Feature in the spotlight" series we present the most interesting functions in your online shop. We start with the cross-selling function, an inexpensive way to persuade your customers to order more than they originally planned.
Websites have undoubtedly evolved from designs where only the content mattered, to designs where the pictures now play the main role. Today we bring you an interview with Thomas Laleike, web design expert at ePages, to dig a bit deeper in the design world, how to stay on the crest of the wave and what you can learn from it for your shop design.