Make the checkout easy with a range of payment options

by Andrea del Campo, 29.05.15

The payment options you present to your customers are part of your offer. Displaying them on your home page and product pages is simple to do and very powerful, especially for first time customers. This means: if your customers, either existing or potential, do not find the proper payment methods to checkout, it is very likely that they will abandon your shop without purchasing.

continue reading

The best search for your online shop

by Kristof Maletzke, 18.05.15

For online merchants, a good search function is essential. When customers visit your shop, the first thing many of them do is enter a search term rather than clicking through categories or following links.

continue reading

Selling through marketplaces and price comparison portals

by Andrea del Campo, 04.05.15

When you are selling online, there’s a huge variety of channels to promote your business. There’s not only your online shop but also many other channels, such as marketplaces. In this article, we explain the benefits of selling though marketplaces and product portals as well as the possibilities of this from your ePages shop.

continue reading

Customisable products: adaptable and individual

by Kristof Maletzke, 10.04.15

The do-it-yourself trend continues and you too can profit from it in your shop. Customisable products enable your customers to adapt products themselves and create anything from T-shirts to mugs with their own designs.

continue reading

Coupons: a tried and tested marketing technique that customers love

by Kristof Maletzke, 17.03.15

By offering coupons you give your customers an attractive incentive to place an order in your shop - or to order more than they planned to.

continue reading

Increase your conversion rate and turn visitors into customers

by Andrea del Campo, 09.03.15

One of the biggest challenges in e-commerce is turning visitors into customers. Even if the traffic into your shop is pretty significant it is important to make sure that your shop is well optimised for conversion. In this article, we give you some tips on how to improve the user experience during the purchasing process.

continue reading

The golden rules for your online shop

by Andrea del Campo, 26.02.15

An online shop provides a great showroom for potential customers to find you and get to know your business, but selling online involves much more than offering just a couple of products or services. Here are the top eight rules to help you on your way.

continue reading

Downloadable Products: how to sell MP3s, eBooks and more

by Kristof Maletzke, 13.02.15

Products such as books or CDs can be sold using any online shop software, but what about digital products like eBooks or MP3s? With ePages it's easy to sell these products too.

continue reading

Cross-selling: Your road to increased sales

by Kristof Maletzke, 16.12.14

In our new "Feature in the spotlight" series we present the most interesting functions in your online shop. We start with the cross-selling function, an inexpensive way to persuade your customers to order more than they originally planned.

continue reading

“Web design must focus on conversion”: Thomas Laleike, ePages web designer

by Andrea del Campo, 21.11.14

Websites have undoubtedly evolved from designs where only the content mattered, to designs where the pictures now play the main role. Today we bring you an interview with Thomas Laleike, web design expert at ePages, to dig a bit deeper in the design world, how to stay on the crest of the wave and what you can learn from it for your shop design.

continue reading