The ePages shop system provides you with a comprehensive newsletter tool that you can use to keep your customers up to date about your newest products, special sales and more. After you've considered the general framework of your newsletter, as described in the previous article, it's now time to create the newsletter campaign for your shop. →

Newsletters have an opening rate of up to 40 percent. That makes them a cornerstone of every marketing mix. But before you send out your first newsletter, it's worth taking the time to consider the subject line and the sender e-mail address. Because with just a little optimisation, you can increase your opening rate even more.

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Newsletters are an essential part of customer communication. They are simple to create and cost-effective to deliver. They allow you to let existing customers and interested parties know about the latest news, offers and changes in and around your shop. But in order for newsletter campaigns to also be successful, merchants should be sure to do the necessary planning up front. The ePages blog will show you what to keep in mind. →

We just read an interesting article about how social media and e-mail traffic can increase conversions. The example is Delight.com, a successful live shopping portal from the USA. In an interview with stylecampaign.com,  Lynda Keeler, Co Founder of Deslight.com, says the following: "E-mail and social media work like a tag team. My own experience is that I’ll send out a newsletter, carry on the conversation on Twitter, often via DM then end up back on email. This is mostly due to the frustration of only 140 characters and because e-mail feels more private." Furthermore she says: "The Social Media group has shown a 20% increase in conversion compared to other traffic drivers.” See the whole article on stylecampaign.com.

Bring it to your customers’ attention that they can subscribe to your newsletter. After all, regularly addressing them via e-mail is undoubtedly one of your most effective marketing tools. →

Newsletters are an excellent opportunity to notify your customers about new developments, create incentives and to make clear: “There is always something happening here”! Inform recipients of new products and services; send coupon codes; announce special offers – there are lots of reasons to utilize your newsletter as your shop’s or your website’s mouthpiece.

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