When Christmas decorations start appearing in towns and cities in November, most people start looking for presents to give to their loved ones. Online merchants should be prepared now for the best sales season all year. Continue reading the second part of the ePages blog's "Getting in Shape for Pre-Christmas Shopping" series to learn what you can do in order to best reach potential Christmas shoppers. →

Less than three months until the end of the most profitable time of year: holiday season. It’s high time to set course to success and prepare your online shop for the Christmas business. In Part one of our Christmas specials in the ePages blog we take a look in the things, you can already do now to be best prepared for the upcoming business. →

Customers like to save money on shipping costs and are often prepared to purchase additional items to qualify for free shipping. But it is important that they are well informed about when those costs for shipping no longer apply. To do this, use the delivery method "Exemption limit" which is available to you in your ePages shop as of version 6.08.

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If a potential customer is in the mood to buy, then your biggest challenge as a shop operator has already been eliminated. Because the customer trusts you and your shop, they are already digging into their pockets. Now is the time to draw their attention to accessories and supplementary products so that they purchase additional items. Rely on the cross-selling function of your ePages online shop to boost the average value of orders. Continue reading the ePages blog to learn how you can perfectly plan cross-selling and where you need to specify the required settings in your back office.

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Make short work of slow sellers. Clear out your storeroom intelligently and use reduced prices to promote individual products. The “Reference price” function allows you to show your customers how much they can save. The ePages Blog will show you which settings you must specify.

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Turn visitors to your website into customers by offering them free shipping on selected products. Especially concerning premium products, a discount of just a few euros does not constitute a true incentive to buy. Many customers regard free shipping, on the other hand, as a much better bargain. Good news for merchants: regardless of whether your special promotion is free shipping or a discount of 5 euros, the costs for merchants do not change. So, how can you offer a discount on selected products in your ePages online shop?

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Price discounts on certain products, on all products for certain customer groups, on the entire shopping basket for all customers, for the purchase of two items instead of one, on products that exceed a certain shopping basket value – with ePages, your options for creating shopping attractions through discounts are more than versatile. We’ll tell you how to support them. →

Visitors to your shop also work on the carrot and stick principle. If the carrot is large enough, they go into action. Of course, they are more attracted by price savings than by carrots. Cost savings increase customer interest, making them more likely to come back and look at your shop, it also increases the chances of new customers making their first purchase. Coupons help you take direct advantage of this process. →