Price discounts on certain products, on all products for certain customer groups, on the entire shopping basket for all customers, for the purchase of two items instead of one, on products that exceed a certain shopping basket value – with ePages, your options for creating shopping attractions through discounts are more than versatile. We’ll tell you how to support them.
To ensure discounts on specific products, you must
1. Define a customer group which shall benefit from the discount
2. Create a price list which you assign to customer groups and which structures the discount by topic
3. Assign the price lists to those products that are going to be discounted
The individual steps:
Creating Customer Groups
In the product version ePages 5 you create customer groups in the administration area under Settings -> Customer settings. In ePages 6 you find this option under the register Customers. If you want a discount to apply basically to all customers, then create a group for which you activate both of the displayed options. Customer groups with special attributes (e.g. customers with two orders, regular customers, major customers) can subsequently be defined manually by selecting those customers that are to belong to a specific group under Customers and then assigning this group using the Assign customer group command.
Creating Price Lists And Assigning Customer Groups
You can now assign price lists to the specified customer groups. The Price lists menu item is found under the Products tab. Here, you can create arbitrary price lists, e.g. Major customer discount, Easter campaign or Two-for-One offer, and then select the corresponding customer group to which these discounts apply. In addition, you can specify the time period for which these price lists will be valid.
Creating Quantity Discounts
The quantity discount allows you to provide discounts based on the number of items in the shopping basket. For example, a customer who would normally pay list price for a breakfast tray would only pay 9.90 £ each for two trays and for four trays only 7.90 £ per tray.
Click on one of your products that you would like to discount and then click on the Prices tab. Here, you can now specify how much of a discount your customers can expect for a certain quantity of items. First select a price list in the drop-down menu which you have used to specify the discounts by topic and summarise the applicable products by quantity discount. You can even assign multiple price lists to one product.
Then specify how the item price is to behave in relation to the article quantity ordered. You can set fixed prices or define a percentage by which different quantities of items will be discounted in each case.
Creating Value Discounts
With value discounts, you determine a discount that will apply to certain products after a certain merchandise value has been reached. If a customer has reached a shopping basket value of 110 £ e.g. for two product items of the type "Skirt – pink/white striped", that customer will receive a 15 % discount on his product selection because you have specified this discount percentage above a shopping basket value of 100 £. Click again on one of your products, select the Prices tab and click on Value discount. Select the price list again on which the discount is to be based and define the merchandise value as well as the percentage of the discount.
Shopping Basket Discount
Naturally, you can also grant discounts on the entire shopping basket independently of the product.
Here again, you first need a price list that you assign to customer groups.
You then create the shopping basket discount directly in your new price list under the tab with the same name.